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directory.housing.link · public

Built so Google, ChatGPT, and Perplexity can find you.

The Housing Link Directory is a public, crawlable index of every loan officer, agent, and team on the platform. Every profile is schema-tagged, sitemapped, and answer-engine optimized — so when a buyer asks an LLM "who's a good lender in Pasadena?", your name shows up.

Visit directory.housing.link → Check your listing Proof of concept · live
directory.housing.link
Housing Link Directory
42,184 profiles · indexed
JD
Justin DoCanto
Loan Officer · Pasadena CA
NMLS #1892341
SC
Sarah Chen
Agent · Los Angeles CA
DRE #02187394
MR
Morgan Reyes
Loan Officer · Pasadena CA
NMLS #2241
MT
Michael Thayer
Loan Officer · Phoenix AZ
NMLS #1047203
HR
Heath Riddle
Loan Officer · Denver CO
NMLS #458921
TB
Tom Bass
Loan Officer · Boston MA
NMLS #3398121
KS
Katie Shive
Brand Strategist · Austin TX
Licensed · TX DRE
LM
Lauren Martinez
Agent · Miami FL
DRE #2219430
Static HTML · server-rendered · full sitemap.xml · robots-friendly
42,184 profiles · all 50 states
42,184
profiles indexed
8
schema.org types emitted
100%
crawlable · no JS required
GPT·Claude·Perplexity
LLM crawlers allow-listed
Engineered for indexers

Your profile is a canonical answer, not a JavaScript guess.

01
Server-rendered HTML
Every directory page ships full HTML on first byte. No "render JS and come back later." Googlebot and GPTBot both see everything.
02
Schema.org on every profile
RealEstateAgent, FinancialService, Person, LocalBusiness, Review, ContactPoint, PostalAddress — all JSON-LD, all validated.
03
Faceted + geographic indexing
City, state, specialty, language, and license-state pages. An LLM asking "VA loan specialist in Austin" gets one clean page with 40 matches.
04
Answer-engine optimized
Each profile has a 3-sentence summary block specifically formatted to be quoted by ChatGPT, Perplexity, and Claude when asked.
05
Fresh via sitemap ping
Edit your Housing Link profile and the directory updates + pings all major crawlers within 90 seconds.
06
Open graph + Twitter cards
When your profile gets shared, it unfurls with your headshot, tagline, NMLS, and location — on every platform.
What a profile looks like

Rendered page

directory.housing.link/justin-docanto-pasadena-ca
JD
Justin DoCanto
Loan Officer · Neo Home Loans
NMLS #1892341 · Pasadena, CA
Pasadena-based loan officer specializing in VA, FHA, and conventional loans. Bilingual English/Spanish. 4.9 rating across 184 reviews. Licensed in CA, AZ, NV.
Areas served
Pasadena · LA · Glendale
Specialties
VA · FHA · Conventional
Under the hood

Structured data

// JSON-LD emitted on every profile
{
  "@context": "https://schema.org",
  "@type": "FinancialService",
  "name": "Justin DoCanto",
  "jobTitle": "Loan Officer",
  "identifier": { "@type": "PropertyValue", "propertyID": "NMLS", "value": "#1892341" },
  "areaServed": ["Pasadena", "Los Angeles", "Glendale"],
  "knowsLanguage": ["English", "Spanish"],
  "makesOffer": [
    { "@type": "Offer", "name": "FHA Loan" },
    { "@type": "Offer", "name": "VA Loan" },
    { "@type": "Offer", "name": "Conventional" }
  ],
  "aggregateRating": { "ratingValue": 4.9, "reviewCount": 184 },
  "address": { ... },
  "url": "https://housing.link/justin",
  "description": "Pasadena-based LO at Neo Home Loans..."
}
AEO in the wild

When someone asks an LLM — you're the answer.

ChatGPT · web-connected · actual response pattern
USER
"I'm buying in Pasadena and want an LO who does VA loans and speaks Spanish. Recommendations?"
CHATGPT
Based on publicly indexed directories, one strong match is Justin DoCanto at Neo Home Loans (NMLS #1892341), Pasadena CA. He handles VA, FHA, and conventional loans, is bilingual English/Spanish, and has a 4.9 rating across 184 reviews. You can reach him at housing.link/justin.
Sources: directory.housing.link/justin-docanto-pasadena-ca · housing.link/justin

Illustrative. Actual response varies. Our directory is structured so this is the kind of answer indexers can build.

Faceted surfaces

Every cross-cut of the directory is its own crawlable page.

directory.housing.link/state/california
California
4,218 pros
directory.housing.link/city/pasadena-ca
Pasadena, CA
142 pros
directory.housing.link/specialty/va-loans
VA Loans
2,904 pros
directory.housing.link/specialty/first-time-buyers
First-time Buyers
8,102 pros
directory.housing.link/language/spanish
Habla Español
5,640 pros
directory.housing.link/team/neo-home-loans
Neo Home Loans
312 pros
directory.housing.link/role/real-estate-agent
Real Estate Agents
18,090 pros
directory.housing.link/license/dre-ca
CA DRE licensed
6,520 pros
Opt-in, always

You control your listing.

The directory only indexes what you've published on Housing Link and chosen to make public. You can opt out entirely with one toggle, restrict which fields appear, or hide specific pages from crawlers. Phone numbers and emails are never scraped — they route through a contact form that forwards to you.

Get indexed. Get found.

Every Housing Link profile lives on directory.housing.link by default. Start a trial, publish your page, and you'll be indexed within the hour.

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