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Brand

Brand Assets

Brand guidelines, official logos and marks, and our color palette: everything you need to represent Housing Link.

Guidelines

Brand Overview

Brand
  • ✓ Always capitalize both words as "Housing Link".
  • ✓ The domain "housing.link" should only be used in technical contexts like URLs.
  • ✓ Include the appropriate ™ or ® symbol on first use of trademarks and service marks.
Logo & Mark
  • ✓ Always use the official files provided below.
  • ✓ Maintain clear space equal to the height of the mark.
  • ✓ Do not modify, distort, or alter in any way.
Trademarks
  • Housing Link®
  • Buyer Pass™
A non-exhaustive list of Housing Link trademarks and service marks.
Logo

Brand Logo

Housing Link logo
Light
For light backgrounds.
Logo SVG Logo PNG
Housing Link logo for dark backgrounds
Dark
For dark backgrounds.
Logo SVG Logo PNG
Mark

Brand Mark

Housing Link mark
Universal
Works on any background.
Mark SVG Mark PNG
Color Palette

Brand Palette

Primary
#3c0a8c
Brand mark, links, and accents.
Secondary
#0a0a0a
Logo text, headlines, and headers.
Dark Gray
#525252
Body text and descriptions.
Light Gray
#F5F5F5
Subtle backgrounds.